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"Makes a reader feel like a time traveler plopped down among men who were by turns vicious and visionary."―The Christian Science Monitor
The modern American economy was the creation of four men: Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan. They were the giants of the Gilded Age, a moment of riotous growth that established America as the richest, most inventive, and most productive country on the planet.
Acclaimed author Charles R. Morris vividly brings the men and their times to life. The ruthlessly competitive Carnegie, the imperial Rockefeller, and the provocateur Gould were obsessed with progress, experiment, and speed. They were balanced by Morgan, the gentleman businessman, who fought, instead, for a global trust in American business. Through their antagonism and their verve, they built an industrial behemoth―and a country of middle-class consumers. The Tycoons tells the incredible story of how these four determined men wrenched the economy into the modern age, inventing a nation of full economic participation that could not have been imagined only a few decades earlier.
- Sales Rank: #86934 in Books
- Brand: Morris, Charles R.
- Published on: 2006-10-03
- Released on: 2006-10-03
- Original language: English
- Number of items: 1
- Dimensions: 8.33" h x 1.06" w x 5.86" l, .77 pounds
- Binding: Paperback
- 400 pages
From Publishers Weekly
During the 40 years following the end of the Civil War, American per capita production and consumption grew rapidly, the population soared and the U.S. economy surged past Great Britain's-a radical transformation that Morris (Money, Greed, and Risk) chronicles through the lives of four protagonists: steel magnate Andrew Carnegie, oil king John D. Rockefeller, stock market and railroad wizard Jay Gould and financier J.P. Morgan. More an economic argument than an exposition of history or biography, Morris' volume analyzes long-term historical trends and their influence on modern affairs. The result is a fascinating revisionist interpretation in which Gould and Rockefeller come off better than conventional wisdom suggests, and Carnegie and Morgan worse. Readers without a strong grounding in economics may be challenged by Morris' analysis, but those better versed will be intrigued by his original angle on the robber barons. Agent, Tim Seldes.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Morris profiles the four big "robber barons" of post-Civil War America: Andrew Carnegie, steel magnate, characterized as annoying and cruel; John D. Rockefeller, the direct and understated visionary who founded Standard Oil; Jay Gould, perhaps the most vilified of them all, who made his fortune in railroads; and J. P. Morgan, who, groomed for the financial trade, became the world's banker. Although all four would probably have excelled in any era, it was the machine age, the move from an agricultural to a manufacturing society, and the concurrent rise of mass consumption, that created an environment for their megasuccess. Morris shows how the inventiveness and spirit of the American worker in the later 1800s led to a surge of growth that had the U.S. roaring past Great Britain to become the world's top producer. "Scientific Management" of factories created interchangeable parts and assembly lines, bringing branded foods and labor-saving home appliances to the people. Morris brings home how the rapid expansion produced a "supply shock" that overshadows any so-called paradigm shift that we may be experiencing today. David Siegfried
Copyright © American Library Association. All rights reserved
Review
“Morris skillfully assembles a great deal of academic and anecdotal research . . . Impressive.” ―The New York Times Book Review
“Superb . . . Gracefully and eloquently clarifies these men's frequently misunderstood roles in the shaping of modern U.S. commerce.” ―The Providence Journal
Most helpful customer reviews
111 of 119 people found the following review helpful.
Nothing new, but a good review of the period
By Shawn S. Sullivan
Charles Morris's "The Tycoons" is a good summation of the Industrial Revolution but is almost certainly poorly sub-titled with "How Andrew Carnegie, John D. Rockefeller, Jay Gould and J.P. Morgan Invented the Supereconomy". The New York Times did a review on October 2, 2005 and Todd Buchholtz hit the nail on the head writing "The Tycoons is not a path-breaking work of scholarship, testing new hypotheses against freshly uncovered facts." In fact a good part of Morris's book has nothing to do with these four very important men of commerce influenced anything. Rather he does show what the principal drivers behind such an economic explosion were. His writings on the four are based upon good, but not really extensive, research. For instance, much of his writing on Morgan is attributable to the best seller by Ron Chernow, The House of Morgan. While this was certainly a terrific book, to have it as THE principal souce or one of your main topics, is to short change any serious effort at research.
He manages to get a plug on the book by I.W. Brands of the University of Texas, one of our most well respected historians on the period. Perhaps Professor Brands saw something I did not. That said, it is a quick read and a rather fun one. A bit more organization would have gone a long way.
0 of 0 people found the following review helpful.
This book really gives the history of American economic development ...
By Norma Valentine
This book really gives the history of American economic development and innovation as a model for the world. Really made me think, and filled in quite a few blanks in my education.
0 of 0 people found the following review helpful.
Four Stars
By Iven Downey
Amazing story of some very determined people. It is also a wonderful insight of the beginning of corporate America.
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